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Come funziona davvero la visibilità su Google

Perché alcune attività appaiono su Google e altre no anche nella stessa città

Questa pagina spiega il sistema in modo semplice. Non è marketing, né promesse. Google ha bisogno di segnali chiari e coerenti. Quando le basi sono corrette, un’attività diventa più facile da capire e più facile da mostrare nei risultati.

Prima la struttura, poi tutto il resto Progettato per la chiarezza su mobile Manutenzione annuale, senza complicazioni
Scorri fino al sistema
Dashboard profissional mostrando análises de marketing digital e métricas de performance

Il sistema di visibilità

La visibilità non è magia. Google ha bisogno di una struttura affidabile per comprendere un’attività. Questi sono gli elementi che lavorano insieme.

Le persone non capiscono cosa offri

Quando una pagina è vaga, i visitatori se ne vanno in fretta. Anche Google fatica a classificare correttamente l’attività.

Le informazioni non sono coerenti

Se indirizzo, servizi o contatti differiscono tra le piattaforme, la fiducia cala e i risultati peggiorano.

Mancano le basi

Senza una pagina chiara, un profilo Google Business corretto e un’infrastruttura di base, il sistema non ha nulla di affidabile da valutare.

La tua visibilità
Costruita da elementi coerenti
Landing page
Un messaggio focalizzato
Sito web
Fiducia e dettagli
Profilo Google Business
Presenza locale
Infrastruttura
Dominio, email, sicurezza

Landing page

Turn one search intent into one clear action

A landing page is a focused page that explains one service clearly, for one audience, in one location.

  • Clear headline and service explanation
  • Fast on mobile, easy to scan
  • Strong call to action, WhatsApp or call
  • Basic local signals, city, service area, business hours
Why it helps

Clarity reduces confusion. A clear page supports both human understanding and how Google classifies a business.

Website

Build trust with details and legal pages

A website explains the business more fully. It adds context, proof, and the pages customers expect to find.

  • Multiple pages for services and about
  • Clear contact page and contact options
  • Legal Notice (Impressum) and Privacy Policy, when required
  • Performance and mobile readability
When it matters most

For higher value services, people check details before they contact you. A complete site increases confidence.

Google Business Profile

Show up on Maps and local results

Your Google Business Profile is a core local signal. It connects searches to location, hours, reviews, and calls.

  • Correct categories and service area
  • Accurate hours, phone, website link
  • Photos and updates over time
  • Review flow that fits the business
Consistency is key

Small inconsistencies across maps, website, and listings can reduce trust signals. We keep it aligned.

Infrastructure

Make the whole system trustworthy

Infrastructure is also visibility. Google and customers look at the complete setup: domain, email, security, and basic stability.

  • Domain and DNS configured correctly
  • Security basics and spam protection
  • Professional email on your domain
  • Monitoring and yearly maintenance
Professional email included

Un indirizzo email professionale sul tuo dominio fa parte del pilastro infrastrutturale. Una casella di posta da 5 GB è inclusa senza costi aggiuntivi.

Professional email is part of the system We include a professional email address on your own domain as part of the infrastructure. A 5 GB mailbox is included.
No artificial promises We do not promise rankings or instant results. We build the structure that makes visibility possible, then we maintain it consistently.

What is included

Two parts: the setup, then the yearly maintenance. The goal is to keep the structure consistent over time.

Setup

Build the structure

We prepare the foundation so Google and customers can understand the business clearly.

  • Content structure and service messaging
  • Technical setup and performance baseline
  • Local consistency checks
  • First version published and verified

Yearly maintenance

Keep it consistent

Visibility is strengthened by consistency. We keep the system stable and updated.

  • Security and dependency updates
  • Performance and uptime checks
  • Minor content adjustments when needed
  • Support for small fixes

What we need from you

Basic business facts

To build a clear structure, we need correct information and a simple view of the service.

  • Services, prices, and service area
  • Address, business hours, contact options
  • Photos and brand assets if available
  • Quick feedback for the first draft

Not included

Keep it clear

Some work is outside the scope, so pricing stays transparent.

  • Paid ads management
  • Large content production every month
  • Complex custom software features
  • Advanced branding projects

How we apply it

A simple process, focused on clarity, consistency, and stability.

Quick understanding
We learn what you do, where you operate, and what customers typically ask.
Structure first
We build the page structure and the key messages so they are easy to understand.
Publish and verify
We publish, then check the basics: speed, mobile, indexing signals, and consistency.
Maintain consistency
We keep the structure stable through yearly maintenance and small adjustments.

What changes when structure improves

Not a promise of rankings, a change in clarity and reliability.

Fewer confused visitors
People understand the service faster and leave less often
More meaningful contact
Messages and calls become more relevant
Long term trust
A stable structure supports consistent visibility over time

Questions people ask

Short answers, written in plain language.

Want to apply this to your business?

Tell us what you do and where you operate. We will recommend the simplest structure that fits your situation.

Clarity first
One message, one structure
Consistency
Same facts everywhere
Stability
Manutenzione annuale inclusa